“It is a process of getting any website in 1st page of search engines like google naturally for the targeted keywords using ON-page optimization and Off-page Optimization “.
ON Page: Doing changes within the website like URL structure, content, metatags e.t.c
Off-Page: Building backlinks for a website in high authority sites
Search engine robots crawls millions of webpages every day and add the information in database, whenever a user types a query in the google search box it retrieves the search results based on the authority of the site
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